Better Seasons

BRAND IDENTITY

SOCIAL MEDIA DESIGN

This project was the chosen design concept!

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This project was the chosen design concept! //

About the project

Better Seasons is a fashion company that makes and sells sustainable socks across Australia. Their products are made using traditional methods and are sold in our favourite stores. They want to convey a sense of victory when their customers purchase and wear a Better Season's pair of socks, whilst maintaining comfort and style.

Their vision was to supply Australia with ethically sourced quality cotton socks that allows their customers to feel victorious about the choices they make towards the environment. Better Seasons values encapsulating sustainability and natural materials in their products and combines environmentally friendly, energetic and earthy elements.

Deliverables

Logo Suite
Colour Palette
Typography System
Mock Ups
Social Media Designs

**This is a mock up brand, with mock up projects, created entirely as a personal practice project.

colour

palette

Creating a distinct and complimentary colour palette for the brand was an important part of your visual identity process and building brand recognition.

Combining the colours of Hunyadi Yellow, Moss Green and Rose Taupe brings the brand a sense of joy, optimism, vintage elegance and a connection to the brands love for nature and the environment. The Duron Cotton White and Night adds complimentary colours to the enthusiastic hues of the brand, and grants contrast against the brighter shades within the palette.

brand typography

Making sure to use a consistent set of fonts across the brand is crucial for setting the tone of the business.

Sharing a geometric foundation, Allotropic and Montserrat provide consistency within the brand's modern identity. Merriweather brings in a contrasting serif, which helps to balance the sharpness and warmth of the typography. Overall, the combination works across digital and print media, with Merriweather being screen-friendly and Allotropic and Montserrat excelling in both branding and UI design.  Allotropic is attention-grabbing for headlines and titles. Merriweather gives users excellent readability for body texts and paragraphs. Montserrat works with versatility between subheadings, buttons and captions.