Build bold.

Start with the essentials, or go all in

PACKAGE 01    //    ESSENTIALS

Brand Essentials

This package includes a focused, strategic planning phase to develop a logo concept and colour palette that align with the brands values, personality, and target audience. This process ensures the visual identity is both engaging, and strategically aligned.

This package is best tailored towards those who only require the essentials to jump-start their branding. Ideal for social media, and those with a small starter base to get their brand moving in the right direction.

What's included
✓ Essentials Strategy & Direction
✓ Logo Design
 ✓ Brand Colour Palette
✓ Essentials Business Card Design
✓ Essentials Guidelines Sheet
3 - 4 weeks
INQUIRE
Text embossed on paper that reads 'Better Seasons for Better Socks' against a plain beige background.
Close-up of a fabric patch of a skull with X's for eyes on a dark textured background.
A business card for John B. Theodore, Founder, with contact details, placed on a gray surface next to a purple flyer for Cryptic Energy. 
PACKAGE 02   //    STRATEGY

Brand STRATEGY

A comprehensive package that combines in-depth strategy with a complete visual identity system that helps reflect your brands values and connects with your ideal audience.

Ideal for businesses establishing or refreshing a professional brand presence across multiple touchpoints, including websites, marketing materials, and digital platforms.

Whether it is a rebrand, or starting from scratch, this package includes everything needed.

What's included
✓ Comprehensive Strategy & Direction
✓ Logo Suite Designs
✓ Brand Colour Palette
✓ Brand Fonts
✓ Essentials Business Card Design
✓ Mini Assets Set
✓ Brand Pattern
✓ Comprehensive Guidelines Cheat Sheet
✓ Comprehensive Brand Guidebook
5 - 6 weeks
INQUIRE
Multiple pairs of orange socks in packaging with a white and orange label reading 'better SEASONS for BETTER SOCKS', arranged on a pink background.
A green can of Cryptic Energy drink placed on a rocky surface outdoors with a scenic mountain and lake landscape and a cloudy sky in the background.
Two vertical blue banners attached to a black pole, one with white text and a graphic pattern and the other with white text that reads: "Make Ideas Matter".

HOW DOES IT WORK?

I get to know your business, goals, audience, and vision through a questionnaire and/or a discovery call.

1

DISCOVERY

I define your brand direction, positioning, personality, messaging, target audience research, competitor research and goals (or a lighter strategy for Brand Essentials).

2

strategy

I develop your visual identity, whether that includes just a logo design, or colour palettes and typography. Presenting and refining the chosen direction based on your feedback.

3

design

We polish every detail, ensuring your brand feels cohesive, intentional, and aligned with your goals.

4

refinement

You’ll receive your final brand assets, guidelines, and everything you need to confidently launch and grow your brand.

5

delivery

Frequently Asked

Questions

  • Not at all! While I am currently still studying design, I bring the latest industry knowledge, a strategic approach, and a genuine passion to every project. Every project is thoughtfully crafted, and never treated as practice.

  • The Brand Essentials package usually takes 3 - 4 weeks, whereas the Brand Strategy package usually takes 5 - 6 weeks. Reach out and inquire to receive a more tailored timeline to your project.

  • I work with anyone! I enjoy assisting small businesses and individuals paving their way into the various industries, but love working along a variety of people.

  • No. I only take on a limited amount of projects at a time, so I can give each client the attention they deserve. You’ll receive clear communication, agreed timelines, and regular updates throughout the process.

  • It’s best to start from scratch when designing a visual identity to ensure a cohesive design across all materials, however, if you have something that already exists, such as a colour or typeface, we can use it in your new branding!

Ready to
be bold?

Fill out the form and let’s build a bold and unique design together.